About Us

Our Products

discover aveda

the art and science of pure flower and plant essences is the core of aveda. our beauty products
are alive with the life force of plants, and contain pure essential oils. our solutions are so powerful we call them purescriptions™. while we specialize in hair care, we offer other plant-based products—skin care, makeup, pure-fume™, aromas and lifestyle—that are all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the earth. our professional network, nearly 7,000 salons and spas worldwide, shares our commitment. ever since a hairdresser founded aveda in 1978, our products have been harvested with respect for the earth, in harmony with the web of life.

ingredients

our green ingredient promise at aveda, we continually strive to increase our use of naturally derived ingredients, i.e. those in which more than 50% of the molecule comes from a plant, non-petroleum mineral, or other natural source, like water. we set other standards for use, too, like avoiding certain types of processing.

Brazilian Uruku

Our partnership with the Yawanawa tribe of Brazil in a story of spirit and sustainability deep in the rainforest

Babassu

In the eastern Amazon, aveda supports sustainable and organic agriculture and encourages economic independence

Bulgarian Lavendar

Bulgarian couple their family rose distilery with lavender fields hidden behind the Balkan Mountains

Moroccan Argan

Purchasing our argan supply from a women's cooperative network helps to further enable the woman to provide for their families

Australian Sandalwood

aveda is helping promote sustainable community-based business for Australia's Indeigenous Communities

Bulgarian Rose

Learn how the sourcing of Rose Essential oil has created economic independence and sustainability for local Bulgarian communities